Tony Forcucci

LONGER BIO

In the late 80’s while sitting in a class at the University at Buffalo, I scribbled on a piece of paper the population of the world and next to it the USA. At the time the world’s population was about 5 billion and the population of the USA was 250 million, or 5%.  It might seem obvious, but right there and then I realized that 95% of everything that happens was happening somewhere outside of the USA.

It was at that moment that I decided to "go international" as it were, and in 1989 I moved to Italy, setting the course for everything afterwards.

Since then I’ve been involved in international business in some form or another, have collected many one-of-a-kind life experiences, and have traveled to over 50 countries across Europe, Asia, India, Middle East, and Latin America.

MODERN TECH SALES CAREER:

My enterprise software sales career has covered a unique spectrum of industry from “Manufacturing & Supply Chain” to “Design & Engineering” to “Order to Revenue” to “Full Stack Observability”.

• ZERO TRUST CYBER SECURITY: Today I am a Regional Sales Manager for Major accounts for Zscaler, the leader in Zero Trust Cyber Security.

• FULL STACK OBSERVABILITY SOFTWARE: I spent two and a half years driving Enterprise SaaS sales for New Relic, one of the “big 3” Full Stack Observability (FSO) software vendors selling into a select set of very large named accounts and responsible for over $60M in revenue into the company.

• ORDER TO REVENUE SOFTWARE: Prior to this I worked for the Order ro Revenue space for both RecVue and Zuora selling into large strategic accounts looking to solve for complex mixed and subscription billing, especially in the industrial IoT space (connected operations, buildings, assets in the field and products). In a world where so many large companies are moving to a SaaS business model.

• DESIGN & ENGINEERING SOFTWARE: In the Enterprise Software sales space I cut my teeth at global powerhouse PTC selling engineering and manufacturing software into large enterprise accounts at the C-Suite and SVP levels, across both the IT and business units. A primary focus was in the Industrial IoT space on Smart Connected Products and Operations (Digital Twin, Augmented Reality, and the Digital Factory). I worked with some of the world’s most well-known, multi-national, manufacturing companies and OEMs to align PTC’s full software portfolio with the customers' engineering, financial, and business initiatives.

• THE LEAP INTO TECH: My original leap into the technology space was in 2007 as a Global Director of one of the key sourcing marketplaces at MFG.com, a Bezos Expeditions venture backed technology company and world's largest online manufacturing platform at the time. I came in from the outside, pitched the concept, launched the Vertical, and managed a sales team of about 15 people spread out across Atlanta, Paris, Geneva, Shanghai, and India. We took the vertical from an internal start-up to over two billion dollars in sourced marketplace activity working with top retailers, brands, and factories worldwide.

• ENTREPRENEURSHIP: My start in the manufacturing world was in 2000 when I co-founded Berik, one of the world’s most sought after cult technical motorsports apparel brands seen on professional racers in motogp and World Superbike.  I set up global distribution of the company's products in ten countries and attended professional racing events worldwide.  I sold my stake in the company in 2005. I used what I learned back in those days a launched the Forcucci brand - the cheeky luxury brand that doesn’t exist.

  You can find some professional colleague recommendations in the career space here.

  All recent career details at LinkedIn.

EARLY CAREER:

People say "travel while you’re young".  For me the 1990’s was a time of a lot of travel throughout Europe and sort of set the stage for what was to come.  

I spent pretty much all of 1993 leading bicycle tours throughout Italy as guide for Ciclismo Classico and then joined ACIS leading group tours across Europe from 1994 to 1996.  Those were tremendous experiences on the road leading tours in some of the most interesting and iconic places throughout Europe.

I closed out the 90's working for four years in sales with the iconic Italian coffee brand illy working with top chefs, restaurants and hotels.

CREATIVE:

MUSIC: Apart from "career" things I’ve been a musician for 30 years and was the co-founder of the group Worldwide Groove in the Nineties.  Today for fun I'm lead guitarist in the INXS Tribute Band "New Sensation".

PHOTOGRAPHY: All homepage photos are original and some are sold in limited edition quantities for high end commercial use on Picfair.

Headshot photo on main bio page by Trey Lyda